A calm, thoughtful website not only looks professional—it tells a story. The best therapist websites use storytelling to reflect the heart of a practice and help visitors feel seen, understood, and safe.

If you’re a therapist wanting your online presence to feel more like you, and less like a generic template, this guide will help you understand how storytelling shapes connection and trust from the very first click.

Just like autumn invites reflection and renewal, this time of seasonal transition is perfect for checking in with your brand visuals. Does your color palette still reflect who you are and how your practice has evolved? A refresh of your website colors can breathe new life into your online presence and help your ideal clients feel instantly at ease.

Build trust, attract the right clients, and grow your practice with these marketing strategies designed for wellness professionals.

Your counseling website should feel as welcoming and supportive as your practice itself. That’s why I was honored to partner with Turning Point Counseling & Consulting, a thriving therapy practice in Hampton Roads, VA, to transform their online presence into a space that reflects their vision, growth, and community impact.

As a web designer specializing in authentic, strategic websites for mental health professionals, here are my top tips for ensuring your site feels inviting, clear, and genuinely representative of your work.

For private practice owners, your online presence is what sets you apart from the rest. That means your website, your social media, your email signature, and even your Google Business Profile are all part of the story you’re telling.

And one of the most essential pieces of that story for therapists? Your Psychology Today profile.

Your group practice website should feel like an extension of your work – welcoming, grounded, and true to who you are. Today, I’m excited to share the new therapy website I designed for Wildflower Therapy in Philadelphia, PA.

You pour your heart into your therapy practice, but if your website isn’t visible in search results, potential clients may never find you. SEO for therapists is about making sure your website shows up when people search for the services you offer – without relying on expensive ads.

Learn how thoughtful therapist website design builds trust, boosts visibility, and turns visitors into clients. Plus tips and inspiration for your own site.

Learn what to include on your Private Practice FAQ page to build trust, improve SEO, and turn curious visitors into booked clients.

Blogging isn’t just a way to share your thoughts — it’s a strategic marketing tool that can elevate your therapy practice in powerful ways. Whether you're just starting out or looking to grow, a well-maintained blog supports your visibility, credibility, and connection with potential clients.

Want to make your health & wellness website stand out? Try these 5 often-overlooked, yet essential things to customize, and why they matter for your brand and client experience.

With so many health and wellness professionals building an online presence, standing out has become more important than ever. Whether you're a therapist, nutritionist, acupuncturist, or yoga teacher, your website is often your first chance to connect with potential clients. The problem is that many wellness websites look and feel the same.

Your website is an opportunity to build connection and trust before a potential client ever reaches out. And your About Me page is often the first place people look to decide if you’re someone they can open up to, feel safe with, and ultimately trust with their healing journey. Yet most of us struggle with what to include or how to write about ourselves in a way that feels genuine and not salesy.

Many therapists turn to services like TherapySites because they promise quick and easy setup, only to find that they fall short of delivering a site that truly reflects who they are. Let’s explore why a personalized website can make all the difference and what to consider when building one.

Your therapy website should reflect your unique approach, attracting your ideal clients and making it easy for them to connect with you. To build your dream website, I’ll need these five key elements…