5 Things You Should Customize on Your Health & Wellness Website
Creating a beautiful, functional website for your health and wellness practice is just the beginning. The real magic happens in the details.
If you're using a template to build your website, it’s easy to think you’re done once your homepage looks polished - but the small details are what really transform a basic website into a professional, eye-catching reflection of your practice.
Here are five often-overlooked elements every health & wellness professional should customize on their website — and why they matter more than you may think.
1. Your Favicon
The favicon is the tiny symbol that appears in a browser tab when someone visits your site — usually a small version of your logo or brand mark. It might seem unimportant, but it’s a subtle touch of professionalism and polish.
A custom favicon reinforces consistency and brand trust. It tells visitors: You pay attention to detail—and that reflects how you’ll treat your clients, too.
Quick tip:
Upload a clear, square version of your logo (usually 32x32px) in your site settings.
2. A Properly Written Privacy Policy
If you collect emails, have a contact form, or use Google Analytics, you need a privacy policy. But more importantly, you need one that’s specific to your website.
For health and wellness professionals, this is especially crucial. Clients want to know their personal information is safe with you.
Pro tip:
Use a privacy policy generator like Termageddon (affiliate link) or consult a legal professional. And make it easy to find by linking to it in your site footer.
3. Social Sharing Images
Ever share a link to your website on Facebook or LinkedIn and see a random or awkwardly placed image pop up? That’s because you haven’t set up your social sharing image (open graph).
Customizing this ensures that when you (or others) share your website, the preview looks clean, intentional, and on-brand.
Options include:
A headshot or any professional photo of you
A branded image with your logo, tagline, or practice name
A photo that relates specifically to the page (like in the example below)
Wellness is personal. Make sure your first impression on social media reflects that.
4. A “Back to Top” Button
For long pages, a “Back to Top” button improves user experience, especially for mobile users. The button should appear once you've scrolled past the main heading and remain visible (or "sticky") as you continue down the page, making it easy for users to navigate back to the top at any time. It’s a small feature, but one that signals your site was built with care.
Pro tip:
Add a touch of creativity by using an element that relates to your brand.
How to add it:
Your web designer can add a simple script or you might be able to find a plugin online.
5. Anchor Links for Easy Navigation
Anchor links let users jump to specific sections on a long page — perfect for guiding people through your services, FAQs, or even your homepage.
With anchor links, potential clients can easily find the exact info they need, without having to scroll endlessly or click around. It shows you respect their time and helps them take action faster.
Example:
You might have your FAQs listed at the bottom of your Services Page, so including a link at the top of the page will allow users to land right on that section.
Why These Little Details Matter
They may seem minor, but together these features build a professional, intuitive, and trustworthy online presence. They set your website apart from others, and add personality.
Your website should feel just like your practice: clear, calming, supportive, and built with intention.
Ready for a Website That Reflects Your Practice?
I specialize in building websites for health and wellness professionals that are both beautiful and functional — with all the right details. Whether you need a refresh or a full custom build, I’m here to make the process simple and supportive. Schedule a free consultation to get started.
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