Client Spotlight: A New Group Practice Website for Wildflower Therapy
Colleen Reichmann is the founder of Wildflower Therapy, a Philadelphia-based therapy practice specializing in eating disorders, body image, and women’s issues. When she reached out to me, Colleen had a DIY-built website on Squarespace. While it served her practice early on, it didn’t reflect her brand or the depth of care her team provides.
Colleen wanted her small group practice website to be a space that feels inclusive, safe, and empowering. Her goals for this project included rebranding (new logo, fresh fonts, and a bright, modern color palette), and designing a calming, inviting, and aligned website to represent her practice values.
Having invested in professional photography ahead of the website build, Colleen provided tons of beautiful photos for me to use throughout the design. They not only inspired our color palette, but added so much warmth and human connection to the website.
Building a Group Practice Website that Feels Authentic, Calming, and Clear
This project was part of my Comprehensive Website Design package, which includes everything from brand-aligned strategy to full build-out and launch support. For Wildflower Therapy, I added custom code to enhance the layout and user experience, including gradient buttons and navigation dropdown menus, as well as custom bullet points, fonts, and back to top button. The website build included 20 pages:
Home
About Our Practice
Meet Our Team
Services
Service Pages (10 individual pages)
Media & Outreach
Statement of Beliefs
Helpful Info
Blog
Contact
404 page
Throughout the design process, we focused on creating a website that feels calming and inviting, while reflecting the warmth and inclusivity of Colleen’s practice. We used a modern, nature-inspired color palette to convey a sense of peace, paired with authentic imagery that welcomes visitors in. The end result is a spacious, grounded website that shares Wildflower Therapy’s story with clarity and care, and makes it easy for clients to explore services and connect with the team. You can view the live website here.
Your therapy website is often the first impression someone has of your practice. For Wildflower Therapy, we created a site that not only showcases their services but also communicates the meaningful, compassionate work they do, and their dedication to their clients’ healing journeys.
If you’re ready to create an online space that feels authentic, clear, and supportive of your practice goals, I’d love to help. Contact me today to get started.
