Private Practice Website FAQs to Get More Clients
When someone lands on a private practice website, they typically want to know if therapy can help them, and if you’re the right fit for their unique needs.
An FAQ page can answer these questions and save you and your site visitors time. It also helps to build trust, showcase your expertise, and guide potential clients toward booking.
So what questions should you answer on your FAQ page? Here are some ideas you might want to include:
1. Is therapy right for me?
You might explain how therapy can help people facing anxiety, depression, life transitions, relationship issues, loss, self-esteem or body image challenges, and more. And that for those aiming to deepen self-awareness, develop new coping tools, and make meaningful life changes, therapy may be a great option.
2. What happens in the first session?
Many newcomers are nervous or unsure about what therapy will feel like. Include a clear and friendly walkthrough of what they can expect in their first session with you. You might include how long sessions last, what types of questions you’ll ask, whether there's paperwork, and how empathy shapes your approach.
3. How will I know if therapy is working for me?
We all want to see progress, and clients may need help recognizing it. You could explain what success might look like, whether that’s better mood management, improved coping skills, or stronger relationships. If you have periodic check-ins or milestone reviews, you’ll want to mention how that can help them feel guided through the process.
4. How long will it take and how frequently do I need to go?
Commitment anxiety is real, and clients need clarity on time. While every client’s needs will be different, you could mention that there different paths for short-term support versus longer-term work, and how you adapt frequency to their needs.
5. How much will it cost and do you take insurance?
Confusion around fees and billing is a major barrier to new clients. It also creates a lot of work on your end to field calls and answer questions over the phone or via email. If you provide a clear rate structure, and specify whether you're in-network, how clients pay, and how to check for insurance eligibility, you’ll save yourself (and your potential clients) time.
6. Will everything we discuss be kept confidential?
Privacy is foundational to therapy. Consider including a brief overview of HIPAA compliance, limits of confidentiality, and how you ensure client privacy.
7. What if I’m not ready to talk about something?
Starting therapy can feel scary or overwhelming. Clients need to know they’re in control. Express your willingness to allow them to go at their own pace and highlight if you’re a trauma-informed therapist and how that shapes your approach.
8. How will I know if you’re the right fit for me?
Therapeutic success depends heavily on connection. Let potential clients know that, if at any point they don’t feel heard, supported, or aligned, it’s okay to speak up or even explore other options.
Optimizing Your FAQs for SEO
While you’re putting in the important work of answering questions, you’re also making your website visible. Here’s how to optimize your FAQs to help increase your website traffic:
Include long-tail keywords like “first therapy session in [Your City]" or “is therapy confidential?”
Group questions into categories such as Sessions, Fees, or Confidentiality to make them easy to scan and to help Google understand the context more effectively.
Use short, clear headings with the exact words people might type into Google. Then give helpful, easy-to-understand answers (don’t bury important words in too much fluff).
Link internally. For example, answer a question briefly in the FAQ and include a link to a more detailed blog post about therapy outcomes or session structure.
Make Your FAQ a Booking Engine
An FAQ page doesn’t just inform, it nudges people toward calling you. Here's how:
End each answer with a subtle call-to-action:
✺ "Ready to schedule your first session? Use my online calendar here."
✺ "Still unsure? Book a 15-minute consultation."
Add visual cues:
✺ Use a collapsible accordion block to keep the page clean and user-friendly
Feature your contact info or a “Book Now” button:
✺ Place at the top, middle, and bottom of the FAQ page for easy access
A thoughtfully crafted FAQ page is like a helpful guide on your private practice website, easing concerns, showcasing your professionalism, and gently ushering visitors toward booking. Reach out to chat with me about building your FAQ page.
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