Crafting a Compelling About Me Page for Your Website
A Guide for Therapists and Private Practice Owners Who Want to Attract Their Ideal Clients
Your website is an opportunity to build connection and trust before a potential client ever reaches out. And your About Me page is often the first place people look to decide if you’re someone they can open up to, feel safe with, and ultimately trust with their healing journey. Yet most of us struggle with what to include or how to write about ourselves in a way that feels genuine and not salesy.
In this guide, we’ll walk through how to write an About Me page that feels true to you, speaks to the heart of your ideal clients, and helps your practice grow in a genuine, meaningful way.
Why Your About Me Page Matters
Therapists often feel hesitant to “sell themselves,” but the About Me page isn’t about selling - it’s about connecting. When written well, it can:
Attract your ideal clients by showcasing your approach, values, and personality.
Build credibility and trust through thoughtful storytelling and experience sharing.
Help potential clients decide if you’re the right fit - saving you both time.
A strong About Me page can be the deciding factor between a site visitor booking a consultation or clicking away.
What You Should Include in Your About Me Page?
Here’s what every therapist should consider including:
1. A Personal Welcome:
Start with a friendly introduction. Use a conversational tone, just like you would in a therapy session. For example: “Hi, I’m —————. I help women navigate anxiety and perfectionism so they can reconnect with who they truly are.”
2. Who You Help:
Be specific about your ideal client. Instead of saying “I work with individuals and couples,” try:
“I support overwhelmed professionals who are struggling with anxiety, burnout, and relationship challenges.”
3. How You Help:
Briefly describe your approach or therapeutic style. Whether it’s CBT, EMDR, or mindfulness-based therapy, let clients know what to expect and how your unique approach can help.
4. Your Background & Training:
Include relevant credentials, experience, and education. If you’ve completed any specific trainings or have certain specializations, be sure to include these as well.
5. A Bit About Who You Are:
Yes, you’re a therapist - but you’re also a person. You likely have reasons or experiences that led you to a career in helping others. Sharing your story and a glimpse into your life (books you love, your pets, your favorite food or local hangout) can make you more relatable.
6. A Call to Action:
End with encouragement to take the next step - whether that’s filling out a form or scheduling a phone consultation.
How to Write About Yourself in a Creative, Authentic Way
Writing about yourself doesn’t have to feel awkward. Try these tips to find your voice and your flow:
Pretend you’re talking to a client - write how you’d speak.
Use “you” more than “I”. This keeps the focus on your client’s needs, not just your qualifications.
Tell a mini story. Why did you become a therapist? What drives your passion?
Avoid jargon. Simple language is more impactful.
How a Great About Me Page Helps Grow Your Practice
Therapists who invest time in an intentional About Me page see real results:
✔ More inquiries from ideal clients
✔ Higher conversion rates from website traffic
✔ Less time wasted on mismatched fit
By creating a page that reflects your values, voice, and vision, you not only build trust - you start building a therapeutic relationship from the first click.
Your About Me page isn’t just a formality - it’s a powerful tool for connection. When you show up with authenticity and clarity, the right clients will feel it and they’ll want to work with you.
If writing your About Me page still feels overwhelming, I can help. I specialize in creating thoughtful, beautifully designed websites that feel aligned with who you are and the clients you want to reach.
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