Each year, the major paint brands unveil their trending color palettes for the upcoming season. From home decor and fashion to graphic and web design, these colors serve as a source of inspiration for creative professionals and designers of all kinds.

Choosing the right color palette for your website will help you develop a cohesive brand identity. This helps to establish not only visual appeal but also recognition and trust.

When it comes to branding, consistency is key! Developing a solid brand identity and infusing it into every aspect of your marketing will aid in creating brand awareness and building trust. It’s really helpful to have a Brand Style Guide for this purpose. Whether you’re representing your business online (website, social media, newsletters, ads) or in print (business cards, brochures, signs, swag), a visual style guide will help you portray a cohesive and dependable brand.

The right fonts can help you create a cohesive and impactful visual identity that will resonate with your target audience.

Having a strong, recognizable brand will increase company awareness, differentiate you from your competitors, and help you establish credibility and trust with your audience.