Just like autumn invites reflection and renewal, this time of seasonal transition is perfect for checking in with your brand visuals. Does your color palette still reflect who you are and how your practice has evolved? A refresh of your website colors can breathe new life into your online presence and help your ideal clients feel instantly at ease.

Learn how color psychology shapes health & wellness websites, from color palette tips and free color-picking tools, to trends that feel modern and attract and inspire clients.

Each year, the major paint brands unveil their trending color palettes for the upcoming season. From home decor and fashion to graphic and web design, these colors serve as a source of inspiration for creative professionals and designers of all kinds.

Choosing the right color palette for your website will help you develop a cohesive brand identity. This helps to establish not only visual appeal but also recognition and trust.

When it comes to branding, consistency is key! Developing a solid brand identity and infusing it into every aspect of your marketing will aid in creating brand awareness and building trust. It’s really helpful to have a Brand Style Guide for this purpose. Whether you’re representing your business online (website, social media, newsletters, ads) or in print (business cards, brochures, signs, swag), a visual style guide will help you portray a cohesive and dependable brand.

The right fonts can help you create a cohesive and impactful visual identity that will resonate with your target audience.

Having a strong, recognizable brand will increase company awareness, differentiate you from your competitors, and help you establish credibility and trust with your audience.