For private practice owners, your online presence is what sets you apart from the rest. That means your website, your social media, your email signature, and even your Google Business Profile are all part of the story you’re telling.

And one of the most essential pieces of that story for therapists? Your Psychology Today profile.

You pour your heart into your therapy practice, but if your website isn’t visible in search results, potential clients may never find you. SEO for therapists is about making sure your website shows up when people search for the services you offer – without relying on expensive ads.

Choosing the right designer for your website is about more than aesthetics – it’s about partnering with someone who understands your goals and knows how to bring them to life efficiently. If you’re considering a new website or a refresh of your existing site, working with a Squarespace Circle Member can make the entire process smoother, faster, and more supportive.

How designing your website is like planning your summer vacation – both need clarity, structure, and a focus on the experience.

Learn how thoughtful therapist website design builds trust, boosts visibility, and turns visitors into clients. Plus tips and inspiration for your own site.

Learn what to include on your Private Practice FAQ page to build trust, improve SEO, and turn curious visitors into booked clients.

Blogging isn’t just a way to share your thoughts — it’s a strategic marketing tool that can elevate your therapy practice in powerful ways. Whether you're just starting out or looking to grow, a well-maintained blog supports your visibility, credibility, and connection with potential clients.