When a potential client lands on your website, they’re not just looking for services — they’re seeking a sense of comfort and connection. In the wellness world, your website should feel like an extension of the space you hold for others.

That’s why so many therapists and holistic health professionals are moving toward a mindful, minimalist approach to website design — one that supports both emotional and visual clarity.

Build trust, attract the right clients, and grow your practice with these marketing strategies designed for wellness professionals.

You pour your heart into your therapy practice, but if your website isn’t visible in search results, potential clients may never find you. SEO for therapists is about making sure your website shows up when people search for the services you offer – without relying on expensive ads.

Choosing the right designer for your website is about more than aesthetics – it’s about partnering with someone who understands your goals and knows how to bring them to life efficiently. If you’re considering a new website or a refresh of your existing site, working with a Squarespace Circle Member can make the entire process smoother, faster, and more supportive.

How designing your website is like planning your summer vacation – both need clarity, structure, and a focus on the experience.

Learn how thoughtful therapist website design builds trust, boosts visibility, and turns visitors into clients. Plus tips and inspiration for your own site.

Learn what to include on your Private Practice FAQ page to build trust, improve SEO, and turn curious visitors into booked clients.

Blogging isn’t just a way to share your thoughts — it’s a strategic marketing tool that can elevate your therapy practice in powerful ways. Whether you're just starting out or looking to grow, a well-maintained blog supports your visibility, credibility, and connection with potential clients.

Your website is an opportunity to build connection and trust before a potential client ever reaches out. And your About Me page is often the first place people look to decide if you’re someone they can open up to, feel safe with, and ultimately trust with their healing journey. Yet most of us struggle with what to include or how to write about ourselves in a way that feels genuine and not salesy.

If you’re a small business looking to share your knowledge, connect with your audience, and boost your SEO, you need a blog. There are many factors that go into increasing organic website traffic, but Google algorithms prioritize consistent, high quality content.

For small businesses, every touchpoint with your audience is a chance to build trust and connection — and yes, that includes your 404 page. Let’s dive into how you can transform this often-overlooked page into a meaningful experience for your visitors.

Many therapists turn to services like TherapySites because they promise quick and easy setup, only to find that they fall short of delivering a site that truly reflects who they are. Let’s explore why a personalized website can make all the difference and what to consider when building one.

Going live with your website is just the beginning. It takes some strategy to ensure the right people find you online. Here are four simple, yet effective ways to increase traffic to your website and start building meaningful connections with your ideal clients.

Your therapy website should reflect your unique approach, attracting your ideal clients and making it easy for them to connect with you. To build your dream website, I’ll need these five key elements…