If you’re a small business looking to share your knowledge, connect with your audience, and boost your SEO, you need a blog. There are many factors that go into increasing organic website traffic, but Google algorithms prioritize consistent, high quality content.

For small businesses, every touchpoint with your audience is a chance to build trust and connection — and yes, that includes your 404 page. Let’s dive into how you can transform this often-overlooked page into a meaningful experience for your visitors.

Going live with your website is just the beginning. It takes some strategy to ensure the right people find you online. Here are four simple, yet effective ways to increase traffic to your website and start building meaningful connections with your ideal clients.