Think of your website as your 24/7 storefront. It’s working for you even when you’re not. Whether someone’s browsing on their lunch break or scrolling late at night, your site should clearly show who you are, what you offer, and how to get in touch. It helps build credibility, answer common questions, and make potential customers feel confident about choosing you - before they ever pick up the phone or step through your door.

Your website is an opportunity to build connection and trust before a potential client ever reaches out. And your About Me page is often the first place people look to decide if you’re someone they can open up to, feel safe with, and ultimately trust with their healing journey. Yet most of us struggle with what to include or how to write about ourselves in a way that feels genuine and not salesy.