Is Your Website Ready for Fall?
As the seasons change, so do your clients’ needs. Fall often brings a shift in routines—kids head back to school, work schedules become busier, and shorter days can affect mood and energy levels. Many people feel added stress as the holidays approach, while others may begin to notice the early signs of seasonal affective disorder. For some, the transition from the freedom of summer into a more structured season can trigger anxiety, depression, or burnout.
This makes fall an ideal time to refresh your therapy website.
A well-maintained site not only prevents headaches for you but also ensures potential clients find what they need quickly and confidently. By updating your site with timely information and a welcoming message, you’ll show potential clients that you understand the unique challenges they’re facing this season—and that you’re here to support them.
Key Areas to Review & Update This Season
1. Update Your Contact Information
This one seems obvious, but can be easily overlooked. It’s good to check periodically that your phone number, email address, and office location are all correct everywhere—on your home page, in your footer, contact page, and your click-to-call button if you have one.
DIY Tip: Search your own name and practice name to see if old addresses or numbers appear on your site or directory listings. Double check your Google Business Profile, Psychology Today Listing, and all of your social media channels.
2. Test Your Booking Tools
If you use an online scheduling system like SimplePractice, TherapyNotes, Acuity, etc., confirm your calendar is up to date and that links are working properly.
DIY Tip: Pretend you’re a client and try booking a session yourself. This will quickly reveal any hiccups.
3. Refresh Seasonal Messaging
Fall is a natural time to talk about transitions, stress management, or routines. Update your homepage text or blog with a seasonal message that connects with client needs right now. If you offer group sessions, make sure those listings are current as well.
DIY Tip: A simple line like, “As the season shifts, it’s a great time to focus on your well-being” can make your site feel timely and relevant.
4. Check All Links & Forms
Broken links or forms that don’t submit can quickly turn potential clients away. Take time to scan your website and ensure everything works as it should. By scheduling seasonal audits, you’ll stay on top of these checks and keep your site running smoothly year-round.
DIY Tip: Use a free tool like Ahrefs’ Broken Link Checker to easily scan your site for broken links.
5. Review Mobile Responsiveness
Most clients will view your website from their phone. Make sure buttons, forms, images, and text all display correctly on mobile devices.
DIY Tip: Pull up your website on your phone and try navigating as if you were a new client.
DIY vs. Professional Support
Scheduling seasonal website maintenance keeps your online presence strong and your practice client-ready. This fall, take time to update the essentials—or let me take it off your plate. I create therapist websites that not only look calm and welcoming but are also easy to maintain. You can absolutely handle these updates yourself, especially if you’re using a an easy-to-navigate website builder like Squarespace. If you find website upkeep stressful and time-consuming, that’s where working with a professional makes all the difference.
With ongoing support, you’ll never have to worry about broken links or outdated content. Instead, you’ll have a website that grows with your practice and attracts the clients you’re best suited to serve. If you’d like help simplifying your website maintenance, schedule a free consultation.
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