Many small businesses go too long without giving their website a thoughtful update. Website maintenance often falls to the bottom of the to-do list – even though it directly affects how clients see and trust your brand. But just like your physical storefront, office, or studio needs regular cleaning and upkeep, your website requires attention to remain inviting and effective.

As the seasons transition from winter to spring, we tend to start thinking about organizing and refreshing the spaces around us. Spring cleaning often involves scrubbing all those hard-to-reach areas, and letting go of what no longer serves us. However, this doesn’t just apply to our physical spaces. While we’re instinctively in this cleaning mindset, it’s also a great time to refresh our digital spaces as well.