A calm, thoughtful website not only looks professional—it tells a story. The best therapist websites use storytelling to reflect the heart of a practice and help visitors feel seen, understood, and safe.

If you’re a therapist wanting your online presence to feel more like you, and less like a generic template, this guide will help you understand how storytelling shapes connection and trust from the very first click.

Build trust, attract the right clients, and grow your practice with these marketing strategies designed for wellness professionals.

You pour your heart into your therapy practice, but if your website isn’t visible in search results, potential clients may never find you. SEO for therapists is about making sure your website shows up when people search for the services you offer – without relying on expensive ads.

Choosing the right designer for your website is about more than aesthetics – it’s about partnering with someone who understands your goals and knows how to bring them to life efficiently. If you’re considering a new website or a refresh of your existing site, working with a Squarespace Circle Member can make the entire process smoother, faster, and more supportive.

How designing your website is like planning your summer vacation – both need clarity, structure, and a focus on the experience.

Learn how thoughtful therapist website design builds trust, boosts visibility, and turns visitors into clients. Plus tips and inspiration for your own site.