Client Spotlight: Essential Diver
Philly-native, Al Santosusso, was looking for a local web designer to create a website for his passion project, Essential Diver. He liked the idea of working with someone in the area and came to me with a logo, great product photos, and a clear vision for his brand.
Like many of my clients, Al started a Squarespace website himself but quickly realized he needed help from a professional web designer. His goals for the website were to sell his products and bring awareness to his brand. We started with a comprehensive questionnaire and, after our initial strategy session, I had a really good grasp on his desired aesthetic. We dove into the Essential Diver website (pun intended), creating a northeastern coastal vibe.
This was a One Week Website, with custom code for several features including image hover effects, back-to-top button, and subtle pops of color throughout. The website build consisted of the following pages:
Home
Shop
About
Mantra
Customer Care
4 Product Pages
It was a lot of fun working with Al to bring his vision for this website to life. From divers and lighthouses to sailboats and stormy seas, the website conveys the luxury and coastal lifestyle that his customers are drawn to.
You can view the live website here. And if you’re looking for a way to house luxury or professional dive watches, check out the Essential Diver cases while you’re there!
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Written by Tabitha Stevenson, Squarespace Web Designer & Founder of Mindful Design Solutions
I’m passionate about helping entrepreneurs and small businesses stand out online with engaging and effective Squarespace websites. You can learn more about me here.
